In addition, location-focused keywords are used in driving directions and other content to aid in near-me searches. With location-focused copy critical to search engine optimization, all 55 of the location profiles Geonetric developed include markup to help search engines recognize the content type. For example, Community Hospital moved from having its own 746-page website to a robust location profile that not only put the standard location information like hours, maps, and contact information at site visitors’ fingertips, it also gave the hospital a place to share its history, location-specific resources, and cross-link to services offered. This required a thoughtful location strategy that could house more information than a standard single location profile. For some entities, like MoGo, their network of urgent care clinics, their section of the site has a special but complementary design and tertiary navigation menu that cross-links as needed to interior pages in the section and across the site.Īlthough all of the entities live within one sitewide, global navigation, it was important that each had a place to tell their own story. Tasked with making sure all seven entities still had emphasis and representation on the site while living cohesively within the Montage Health brand, Geonetric’s design team gave each entity a custom landing page and interior page where they could use their individual logos and deploy unique branding. Montage Health used the redesign as an opportunity to reinforce their community ties by using photos of real locations, real patients, and real employees. With the rebrand, the system was working to calm community fears that they had been bought by an outside organization. Custom icons were created as well as a unique accent bar that helps draw the eye to important calls-to-action. Letting design shineīuilding from Montage Health’s brand style guide, the site design leverages the vibrant colors and coastal community the system calls home.
An interactive flip card design and clear, concise copy help users immediately navigate to the best care setting for their needs. This insight led to the creation of a Care & Treatment landing page that gives site visitors guidance to choose the best option for their unique needs and preferences. Testing revealed site visitors used access-to-care features as a way to help navigate to different types of providers. The Geonetric team performed qualitative usability testing, asking site users to complete common tasks - like finding a doctor or location - using different wireframes.
From assessing gaps in the user experience to applying user behavior data to diving into the system’s organizational structure, Geonetric’s content strategists built an information architecture that put site visitors first while still representing all entities. The first phase of the project centered on creating a strategy for combining all seven entity websites into one site. Taking a user-focused approach to site organization
With multiple websites and a fractured user experience, Montage Health turned to long-time partner Geonetric to create a new web presence on the VitalSite content management system that builds brand awareness for the entire Montage Health system. The Community Hospital name became synonymous with the entire system, even as the organization grew to encompass much more than the hospital. The organization’s flagship hospital, Community Hospital, got its start in the 1920s. With a 258-bed hospital, Community Hospital of the Monterey Peninsula (Community Hospital), a medical group, philanthropic foundation, urgent care clinics, employee wellness program, wellness center, and Medicare plans, Montage Health has more than 2,500 employees and serves more than 434,000 residents.Īlthough the name Montage Health was chosen in 2016 to represent the system’s “montage” of services, the system has a long history, serving the area for almost 9 decades. Montage Health is a family of organizations dedicated to keeping Monterey County, California healthy. Then again, given our very long relationship with Geonetric, I never really had a doubt.” Our new site focuses on our community and patients at every turn and elevates our new brand in ways we couldn’t even imagine. “I trust Geonetric to use proven best practices in design, content strategy, and content development to make our digital experience shine.
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